I am an avid reader of Seth Godin’s Blog and this recent post, really hit the nail on the head. As my quintet, The Forefront, will be releasing a record in early 2009, we have been plastering that all over everything that we can. However, Seth points out that this sounds so vague that is makes it seem further off than it actually is. It’s next year, in 2009. That seems distant, however it is only 3 months away. It is funny how our language can create illusions that can actually be detrimental to the message that we are trying to convey. Perhaps something like, “New Record Coming in 3 MONTHS!” would work?  Well I think I can work on that a bit. Check it out!

Tags: Distance, Far Away, Making it Closer, Marketing, Seth Godin, The Forefront

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